Left Productions is an award-winning full-service production company based in Paris, Los Angeles, and London.
Our work consists of Commercials, Music Videos, and Branded Content.
Since our inception in 2012, we've developed innovative production methods as well as built an amazing network of creatives from across the world. We are able to fine-tune their vision through our talented art department and in-house post-production staff.
We've created right.video, a creative video search engine, which goal is to liberate the creativity in the video industry and help connect clients, agencies, producers, directors and creators in general.
Every client that they worked with really loves them and they’re super happy with the job that they do.
The stakeholders are impressed with the team's collaborative and creative nature. The team's production service is competent and agile. They are able to exceed the client's expectations with how they accomplish projects with tight deadlines.
The ideas Left Productions briefed us on were creative and amazing.
Although faced with a short timeline, Left Productions was helpful and thorough, and they took the time to understand the goals of the project. The team provided great value through their work.
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I-Story of Boris and Augustin
In 2009, Boris wanted to create the content he couldn’t find online at the time. Outside of his job, he created 3èmeGauche, one of the first YouTube channels dedicated to music and delivering HD and quality videos online. This is something he couldn’t have done with the companies he was working with at the time.
On my end, I was a teenage professional actor in the musical company of my parents. I then went to a business school with the dream to get into production. I worked in the film industry for 2 years and realized it was an industry with little to no room for the younger generation.
We realized that creativity is hindered in the production world, and that you have to wait at least 5 years before actually doing something interesting. We were frustrated, so we created Left Productions to use our skills and energy more efficiently and hopefully give that chance to anyone who would join us.
Videos and films influence the way we see the world. We want to use this power to help people imagine their future and inspire them to change for the better. By liberating creativity, we can help creators do so.
In that regard, we don’t want to become rich or powerful. We are not here to sell the company in a few years. We’re here for the long run and we want to go as far as we can.
II-Our goal: Liberate creativity, and more specifically, create a system where talents can fully express themselves with autonomy and support
Ok, this is going to sound absurd, but did you know that we have more than one brain? We actually have 2 other brains in our heart and our intestines (the size of a dog’s brain, actually!). Our bodies, our societies, and our ecosystems are not organised by people at the top, but by many different forces (you can see a great video about this here).
Companies and especially creative companies should work the same and decision-making should be distributed. We are inspired by a movement called “Corporate Liberation” where trust is put above control and where people can take the decision that affects them. In that model:
As we’ve grown, we realized that there are 6 things that lead our actions:
A) Being passionate:
B) Trusting that great ideas can come from anywhere:
I am a huge fan of sailing and there is a story that I find very inspiring: how Team New Zealand won the biggest sailing race, the America’s Cup, with a significantly smaller budget than all of the other competitors. They created an organization where everyone could contribute. For instance, they would all meet to discuss ideas, even the interns, the cleaning people, etc. and everyone could give their ideas and challenge others (this article talks about this win).
How do we make sure we create an environment where everyone can contribute to generate great ideas?
C) Replacing power by legitimate authority
D) Distributing responsibility
We want people to be autonomous, but that means everyone needs to be both interested and committed to what’s happening.
E) Outsmarting others
F) And above all, getting rid of everything that gets in the way of expressing ourselves.
IV-Projects for the next few years
Our goal is not to have a 5-year plan but to make sure that we have an organic organisation, that we can take advantage of every opportunity we find and that we are able to change and evolve rapidly.
In that regard, here are 6 things that we will be working on I the coming years:
Let’s make it happen!
Augustin & Boris