Medicanimal, the top online pet health site in Europe, has entrusted us with the production of their marketing campaign in the UK, France and Germany. The objective was to create a campaign that marks the mind and introduces the values of Medicanimal: The care and love we have for animals. We decided to produce videos with ugly animals! Because yes, even though they're ugly, we still love them!
In the first instance, we produced different versions with various introductions (some examples below). The Fugly ending ended up being the winner!
Then, we created different remarketing versions focused on dogs and cats.
In order to support the international communication, we produced two videos designed for French and German audiences.
TubeReach has taken charge of the campaign broadcasting on Facebook and Youtube.
On Facebook, our videos have exceeded expectations:
- almost no negative feedback from the 2 Million+ people reached... and the negative ones are just jealous :)
- high level of viewer interaction in the comments section
- performing conversion rate of 7% in Germany
On Youtube, performance has been equally superb:
- performing conversion rate of 8% in France
The Medicanimal campaign demonstrates that combining fantastic videos with strategic targeting, advertisers can expect truly exceptional results.