CASE STUDY
MEDICANIMAL

Medicanimal, the top online pet health site in Europe, has entrusted us with the production of their marketing campaign in the UK, France and Germany. The objective was to create a campaign that marks the mind and introduces the values of Medicanimal: The care and love we have for animals. We decided to produce videos with ugly animals! Because yes, even though they're ugly, we still love them!

DIFFERENT VERSIONS

In the first instance, we produced different versions with various introductions (some examples below). The Fugly ending ended up being the winner!

REMARKETING VERSIONS

Then, we created different remarketing versions focused on dogs and cats.

INTERNATIONAL VERSIONS

In order to support the international communication, we produced two videos designed for French and German audiences.

PRINT VERSIONS

RESULTS

TubeReach has taken charge of the campaign broadcasting on Facebook and Youtube.

On Facebook, our videos have exceeded expectations:
- almost no negative feedback from the 2 Million+ people reached... and the negative ones are just jealous :)
- high level of viewer interaction in the comments section
- performing conversion rate of 7% in Germany

On Youtube, performance has been equally superb:
- performing conversion rate of 8% in France

The Medicanimal campaign demonstrates that combining fantastic videos with strategic targeting, advertisers can expect truly exceptional results.

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