At Left Productions, we seek to produce ads that will live in minds, make people laugh and generate sales. With all this in mind, Citya came to us to create their advertising campaign.
Originally, the brief was for a simple web campaign, ass seen in this long version below.
With Youtube & Citya, we've defined different versions to be tested, then produced.
We also created various 6s format, called bumper ads, they are tremendously efficient for re-marketing and obtaining true notoriety.
In order to capitalise on the campaigns success, we produced video ads for TV & Cinema format.
To make sure no stone was left unturned, the campaign was released on national Radio.
Additionally , print ads were used for great lasting visual effect.
Cyprien, (10+Million Subscribers) is one of France's most famous YouTubers, in reaction to our ad, he produced a rather hilarious video in which he made reference to the viral nature of the campaign, amounting 13+ Million views.
Then, the Citya song appeared on a famous french radio & on a TV zapping.
+195% in memorisation
+155% in reputation
+ 14% in buying decision
+ 2 300% in interest for the brand