CASE STUDY
CITYA

CONTEXTE

At Left Productions, we seek to produce ads that will live in minds, make people laugh and generate sales. With all this in mind, Citya came to us to create their advertising campaign.

IT ALL STARTED WITH A LONG YOUTUBE VERSION

Originally, the brief was for a simple web campaign, ass seen in this long version below.

THEN WE DEVELOPED A SHORT FORMAT (30S)

With Youtube & Citya, we've defined different versions to be tested, then produced.

AND BUMPER ADS (6S)

We also created various 6s format, called bumper ads, they are tremendously efficient for re-marketing and obtaining true notoriety.

THEN WE CONTINUED WITH CINEMA

In order to capitalise on the campaigns success, we produced video ads for TV & Cinema format.

AND RADIO

To make sure no stone was left unturned, the campaign was released on national Radio.

AS WELL AS PRINTS

Additionally , print ads were used for great lasting visual effect.

RESULTS

Cyprien & Citya

Cyprien, (10+Million Subscribers) is one of France's most famous YouTubers, in reaction to our ad, he produced a rather hilarious video in which he made reference to the viral nature of the campaign, amounting 13+ Million views.

Citya on Europe 1

Then, the Citya song appeared on a famous french radio & on a TV zapping.

WINNING "THIRD BEST CAMPAIGN" IN
THE COMMUNICATION TROPHY AWARDS

IN TERMS OF NUMBERS

+195% in memorisation
+155% in reputation
+ 14% in buying decision
+ 2 300% in interest for the brand