Planet Photo, an e-commerce company, specialised in customised prints, decorative objects and photo books, needed video ads for their TV campaign and were particularly interested in our A/B testing method.
The main goals were to :
- Find the best way to talk to the audience of Planet Photo
- Adapt the video content for big e-commerce events (Christmas, Valentines day...)
In the first instance, we've produced 3 different versions with 3 different actors and situations. Then, these versions have been divided into options of 10, 20 & 30s.
We then created different 10s versions focusing on the 3 differing scenarios.
We've produced 4 other versions for the major events of the year (Christmas, Valentine's day, Grandparents' day...)
By using different actors and situations in their ads, Planet Photo has been able to evaluate which was the best way to talk to their target audience, allowing them to focus their promotional budgets on the best performing video ad. Furthermore , due to the content the video ads remained relevant all year round regardless of the season. The adverts were produced for use on TV as well as social media and further digital outlets.